The Undeniably Truth About Promo Pens That You Did Not Know About

In a recent survey by Australian Marketing consultancy, Strategic Directions, the question of what type of promotional item had the greatest return on investment was researched.


The answer was Promotional Pens Brisbane. Companies, large and small, are always trying to find a low cost but highly perceived valuable promotional product to give to customers.
It is about building brand awareness, giving a gift to loyal customers, and where possible, getting your company logo and contact details constantly in their face.


If you are working on a strict budget and need thousands of promotional items, you may be wanting to pay out only about one dollar per item to stay within budget range.
The results from analysis of many client questionnaires is that the humble promotional pen is seen as the best value based on the gauge of cost per item and handiness

Promotional pens come in many different designs and finishes. Promotional pens can vary to a basic push top pen with company's name and logo on it to a deluxe metal twist base pen with an embedded logo and company contact details. Promotional pens prices vary between 20 cents per pen to 10 dollars per pen, and this is dependent upon what type of client you are and the industry you are in. Obviously, the 20 cent promotional pen has far less perceived value than its 10 dollar cousin One common point from the study was that no matter what the expense of the pen you purchased, it must perform properly absolutely. What this translates into is that the pen must perform properly without ink lines breaking up while writing, and push down tops or twist bases consistently had to bring down the nib of the pen. The nib size that is considered the most popular is the medium size rather than the fine point.
Another major point is that the nib must roll as it should.
of the promotional item.
The available area for branding on the promotional article was also seen as an important point. Actually, there are some kinds of promotional pens that contain more branding room on them than the regular printed pens. The Brochure Pen is a altogether different pen, as it has a fully coloured brochure within the barrel of the pen- what a clever advertising medium!


It can protrude about 200mm, which makes it capable of holding much establishment information for the customer and potential customers to read- what superb choice!
This unusual pen is becoming the one of choice, as it gives marketing departments with the ability to gift their customers and potential customers more establishment information and for a mere one dollar per pen. Charities and community awareness groups have also honestly opted for the brochure pens.


Although with all the technology surrounding us, the study still proves that clients find valuable a high quality promotional pen, as it suits a purpose and hangs around a lot longer than other promotional gifts.